Albany Marathon Inc. announces brand change to Combos Marathon and Half Marathon
Sep 22, 2022
Albany, GA- Albany Marathon, Inc is excited to announce a Mars Wrigley brand change. The marathon, previously known as the SNICKERS® Marathon and Half Marathon, will take on the new brand of Combos® Marathon and Half Marathon.
For the past 16 years, Mars Wrigley has been the Title Sponsor for the Albany Marathon, Inc race. Its original brand was derived from the new “Made in Albany” product SNIICKERS® Marathon Energy Bar and Protein Bar. After this product was discontinued, the Board and Mars agreed SNICKERS® would be fun, and we incorporated their Your not you when your hungry campaign into the race.
The brand change comes as part of a new initiative to elevate the locally made snack, Combos®. Albany has been the manufacturing and distribution center for Combos® since 1978. The Made in Albany snack has over ten flavors, including its most popular pretzel and cheese.
“Our Combos® product has been a part of the SNICKERS® Marathon and Half Marathon for 16 years,” explains Kirsten Murray, Plant Manager for Mars Wrigley Albany. “in 2023, we will celebrate 45 years of making America’s favorite travel snack. This is the perfect time to join other Made in Albany products.”
All runners can look forward to the same great race, just a different snack. Race officials hinted at the brand change during the race last year with the Combos® additional swag items, mascot, runners’ bags, and Combos® finish line volunteers.
“Albany Marathon, Inc. has a great partnership with Mars Wrigley; it only makes sense for our race to reflect a locally made product,” says Rashelle Minix, Race Director “we are excited about the new brand change. We will work with the Combos® brand team and The Levee Studios to redesign and market next year’s race.”
Our profits will continue to support the Willson Hospice House; this year, donations will be made in memory of Meredith Polk. Meredith Polk was our beloved Volunteer Coordinator for ten years. She was diagnosed with terminal cancer several years ago, and she continued to coordinate volunteers through her battle with cancer. In addition to the donation, the volunteers will be “Meredith’s Volunteers” to honor her many years of service and her will to live life out loud.
The Combos® Marathon and Half Marathon will continue to be flat, fast, and a Boston Qualifier on March 4, 2023. Registration for the Combos® Marathon and Half Marathon is now open, and more information is available at albanymarathon.com.